Iran's 70s Fashion: A Look Back At A Liberated Era

Braxton Waelchi DVM 18 Jun 2025

For many in the West, the image of Iran is often dominated by contemporary headlines, depicting a nation under strict religious rule, where personal freedoms, especially for women, are severely curtailed. This curated image, reinforced by media portrayals like blockbuster movies, often overshadows a vibrant, cosmopolitan past. However, before the Islamic Revolution of 1979, Iran was a remarkably different place, a nation where freedom, fashion, and a cosmopolitan world dominated. This article delves into the captivating world of Iran 1970s fashion, a period that stands in stark contrast to today's realities and offers a refreshing, nostalgic look back at a special time.

The 1970s stand as a decade of profound transformation globally—a crucible where politics, social norms, and technology collided and evolved. Amid economic turbulence, cultural revolutions, and scientific leaps, the world found itself redefined. Movements for equality, environmental awareness, and digital innovation began to reshape how we live, work, and connect. In Iran, this global shift resonated deeply, manifesting in a society that embraced modernity while striving to maintain its unique identity. The dress code and general vibe in Iran used to be much more liberal than it is now, making the fashion of the 1970s a powerful symbol of that era's spirit.

The Dawn of Modernity: Iran Before 1979
Fashion as a Mirror: The Spirit of Iran 1970s Fashion
- The Cosmopolitan Vibe of Tehran
- Influences and Inspirations
Women's Rights and Emancipation in the 70s
Iconic Looks: What Iranian Women Wore
- From Miniskirts to Bell Bottoms
- Hair, Makeup, and Accessories
Forouzan: An Icon of 1970s Iranian Glamour
- Biography of Forouzan
Fashion Magazines: A Window to the World
The Seismic Shift: The End of an Era
A Nostalgic Look Back: Why This Era Matters

The Dawn of Modernity: Iran Before 1979

Before the Ayatollah, the hostage crisis, or the Islamic Revolution, Iran and much of the Middle East was almost indistinguishable from the West in terms of societal norms and cultural openness. This period, particularly from the 1950s through the 1970s, saw a good balance of modernity and modesty. Women were emancipated but kept their Iranian identity, creating a unique blend of traditional heritage and contemporary progress. This era laid the groundwork for the flourishing of Iran 1970s fashion, which reflected a society in transition, embracing global trends while maintaining a distinct cultural flavor. The government actively promoted modernization, leading to significant social reforms and a more liberal atmosphere that permeated daily life, from education to entertainment and, crucially, to personal style.

Fashion as a Mirror: The Spirit of Iran 1970s Fashion

The fashion of the 1970s in Iran was more than just clothing; it was a powerful statement of freedom, progress, and a cosmopolitan outlook. Street fashion in Tehran, circa 1970s, showcased a vibrant tapestry of styles that would surprise many today. Women walked freely, expressing themselves through their attire in ways that are now unimaginable. This era was a completely different world from today, where the dress code in Iran is way more conservative compared to the 70s women’s fashion. The sartorial choices of Iranian women in the 1970s demonstrated a confidence and openness that mirrored the broader societal liberalization. They showed a lot more skin and let their hair down more often to have fun and make cool pictures, reflecting a relaxed and joyful atmosphere.

The Cosmopolitan Vibe of Tehran

Tehran, Iran’s capital in the 1970s, was a bustling metropolis. It was a city with an array of fashion options, where women competed with each other for the most stylish look. The streets were a runway, showcasing the latest trends alongside traditional elements. This cosmopolitan vibe was not just limited to fashion; it extended to cultural exchange, education, and social interactions. Tehran’s National University students, not long before the 1979 revolution, embodied this spirit, with their modern attire and intellectual pursuits. The city was a melting pot of ideas and styles, a true reflection of a nation looking outwards while also cherishing its heritage. This environment fostered a unique expression of Iran 1970s fashion, one that was both globally aware and distinctly Iranian.

Influences and Inspirations

Before the 1979 revolution, when hijab was not in force, family albums capture Iranian women's embrace of Western fashion, as seen in movies, magazines, and embodied by a succession of fashionable queens. This embrace wasn't a wholesale adoption but an integration, where Western trends were adapted to suit Iranian tastes and lifestyles. The influence of international cinema and music also played a significant role, bringing global fashion trends directly to Iranian doorsteps. This blend created a unique style that was both modern and respectful of cultural nuances, setting the stage for the distinctive Iran 1970s fashion aesthetic.

Women's Rights and Emancipation in the 70s

The liberal fashion choices of the 1970s were deeply intertwined with significant advancements in women's rights during the era. During the 1970s, women were granted rights such as equality in marriage and divorce, a groundbreaking development in the region. These legal reforms empowered women, giving them greater autonomy and a stronger voice in society. By the late 1970s, Iran even had female members of parliament, a testament to the progress made in gender equality. Fashion, hair, and makeup reflected the modern woman of the world – confident, educated, and free to express herself. This era marked a period where Iranian women were not just participants in society but active shapers of its future, with their attire symbolizing their newfound freedoms and aspirations. The visible shift in Iran 1970s fashion was a direct outcome of these progressive social and legal changes.

Iconic Looks: What Iranian Women Wore

The 1970s in Iran saw a diverse range of styles, from casual everyday wear to glamorous evening attire. Photos from the era often show a group of people in Iran, circa 1970, dressed in outfits that would be perfectly at home in any Western capital. The overall aesthetic was one of effortless chic, blending comfort with elegance. The choices reflected a society that valued both individual expression and a sense of collective modernity. The beauty of Iran 1970s fashion lay in its versatility and its ability to adapt global trends to local sensibilities.

From Miniskirts to Bell Bottoms

In the '70s, Iranian women did not wear a chador; they had their bodies uncovered and chose heavy makeup. This is what is depicted on some fashion photos of an Iranian magazine that went public. Fashion magazines in Tehran rivaled their Parisian counterparts, with covers featuring women in miniskirts, high heels, and elegant coiffures. Bell-bottoms, popular worldwide, were a common sight, paired with fitted tops or flowing blouses. Mini-skirts were not uncommon, showcasing a daring yet sophisticated style. These were not just fleeting trends but staples of Iran 1970s fashion, worn by women from all walks of life, from university students to actresses like Forouzan.

Hair, Makeup, and Accessories

Hair was often styled in voluminous waves, elegant coiffures, or simply left long and flowing, reflecting the carefree spirit of the decade. Makeup was bold, with a focus on heavy eyeliner, defined brows, and vibrant lip colors, mirroring the global glam trends of the 70s. Accessories were key to completing a look, with stylish handbags, statement jewelry, and fashionable sunglasses being popular choices. These elements combined to create a distinct aesthetic that defined Iran 1970s fashion, embodying a sense of confidence and modernity that was pervasive throughout society.

Forouzan: An Icon of 1970s Iranian Glamour

No discussion of Iran 1970s fashion would be complete without mentioning its icons, and Persian actress Forouzan, circa 1975, stands out as a quintessential figure of glamour and style. Her presence on screen and in public life epitomized the modern Iranian woman of the era – elegant, confident, and undeniably fashionable. Forouzan's roles often depicted strong, independent women, further reinforcing the progressive image of Iranian womanhood during that time. Her personal style, characterized by sophisticated dresses, glamorous hair, and striking makeup, made her a true trendsetter and a beloved personality.

Biography of Forouzan

Forouzan, born Parvin Kheirbakhsh, was a celebrated Iranian actress, film producer, and singer. She was a prominent figure in Iranian cinema from the 1960s to the late 1970s, known for her roles in popular films, particularly in the "film farsi" genre. Her career flourished during a period of significant cultural openness in Iran, allowing her to become a household name and a symbol of modernity. Her talent extended beyond acting; she was also a successful singer, further cementing her status as a multifaceted artist. Forouzan's influence on Iran 1970s fashion was immense, as her on-screen and off-screen looks were widely emulated by women across the country.

Attribute	Details
Full Name	Parvin Kheirbakhsh
Known As	Forouzan
Profession	Actress, Film Producer, Singer
Nationality	Iranian
Active Years	1960s - Late 1970s
Notable For	Pioneering roles in Iranian cinema, fashion icon
Cultural Impact	Symbol of modern Iranian womanhood and glamour

Fashion Magazines: A Window to the World

The vibrancy of Iran 1970s fashion was not just seen on the streets but also celebrated and disseminated through local media. Fashion magazines in Tehran rivaled their Parisian counterparts, with covers featuring women in miniskirts, high heels, and elegant coiffures. These publications were not merely showcasing clothes; they were cultural touchstones, reflecting the aspirations and lifestyles of Iranian women. They provided a window into global fashion trends while also highlighting local designers and styles. These magazines played a crucial role in shaping public taste and ensuring that Iranian women were well-informed about the latest fashion developments, making them active participants in the global fashion conversation. The imagery within these magazines serves as invaluable historical documentation of an era of unprecedented openness and style in Iran.

The Seismic Shift: The End of an Era

The Islamic Revolution of 1979 brought seismic changes to Iran, not least for women. All this was to come to an end at the start of the 1980s with the Islamic Cultural Revolution. Women’s rights collapsed, and strict dress laws were reintroduced. Now, Iran is an Islamic state abiding by Sharia law, where extremist ideologies control every aspect of citizens’ lives. The beautiful, diverse, and free expression of Iran 1970s fashion was abruptly replaced by a mandatory dress code. With the coming of the Islamic Revolution, such outfits were no longer acceptable. Today, the dress code in Iran is way more conservative compared to the 70s women’s fashion. Now, they need to cover their hair, necks, and arms. The contrast is stark: from a society where women chose their attire freely to one where article 638 of the 5th book of the Islamic penal code (called sanctions and deterrent penalties) states that women who do not wear a hijab may be imprisoned. This drastic shift underscores the profound impact of the revolution on personal freedoms and daily life.

A Nostalgic Look Back: Why This Era Matters

Taking a nostalgic look back at that special time in the 70s when freedom, fashion, and a cosmopolitan world dominated Iran is more than just an exercise in historical curiosity; it's a vital reminder of a different narrative. It challenges the monolithic image of Iran often presented in global media and highlights the rich, complex history of a nation that once embraced modernity with open arms. Many of those women who lived through that era remain stylish even today, despite the drastic changes. Nevertheless, Iranian women are generally stylish and tend to choose colorful outfits, even within the confines of current regulations, showcasing an enduring spirit of individuality. The legacy of Iran 1970s fashion serves as a testament to a period of remarkable social and cultural liberation, offering valuable insights into the country's past and a hopeful vision for a future where personal expression might once again flourish. Understanding this era is crucial for a complete and nuanced perception of Iran's identity and its people.

What are your thoughts on Iran's fashion evolution? Share your insights in the comments below, or explore more of our articles on cultural history and fashion trends from around the world.

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